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U.S. online consumers who use social media for online shopping 2019

A 2019 survey of online consumers in the United States revealed that 72 percent of consumers had used a social media channel to discover new products. In comparison, 36 percent of U.S. online consumers had also purchased something directly on a social channel in the last year.

Share of online consumers in the United States who use social media for online shopping in 2019

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Source

Release date

March 2020

Region

United States

Survey time period

2019

Number of respondents

1,700 respondents

Method of interview

Online survey

Supplementary notes

The source asked the questions: "How do you find out about new products and brands? Check all that apply." and "Have you purchased anything directly on a social media channel (e.g. Instagram or Facebook)in the past year? Select one."
The source does not provide exact information regarding the date of survey.

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Statistics on "Social commerce"

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