Online sales growth of beauty in the U.S. 2022, by category

Published by
L. Yltävä,
Mar 26, 2024
In the United States, fragrances saw the greatest growth in the online beauty market in 2022. E-commerce fragrance sales increased by almost 27 percent that year. Deodorants were another big hit, as online sales rose nearly 22 percent. Hair care, which experienced double-digit growth, was another standout in the beauty industry.

Total online sales growth of beauty categories in the United States in 2022

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Release date

February 2023

Region

United States

Survey time period

2022

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Overview

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Category benchmarks

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Leading stores

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Online traffic

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Consumption

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Topics

Fragrance e-commerceBeauty and personal care e-commerce in the United StatesBeauty and personal care e-commerce worldwideFragrance market in the U.S.Fragrance market in Europe
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