Beauty shoppers' mobile audience share in the U.S. 2022, by age

Published by
L. Yltävä,
Mar 26, 2024
In August 2022, the largest share of mobile beauty shoppers in the United States consisted of people aged 18 to 24 (53 percent), based on geolocated user data. Adults between the ages of 25 and 34 made up around 27 percent of the beauty shopping mobile audience.

Distribution of mobile beauty shoppers in the United States as of August 2022, by age group

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Release date

August 2022

Region

United States

Survey time period

August 2022

Special properties

based on an audience size of 72,548,883 mobile users

Supplementary notes

The release date is that of the last site update.

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Topics

Beauty and personal care e-commerce in the CanadaMobile commerce in CanadaGen Z online beauty shoppersBeauty and personal care e-commerce in the United StatesBeauty and personal care e-commerce in Europe
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