In 2023, more than one third (35 percent) of beauty shoppers in the United States reported that between 26 to 50 percent of their online beauty purchases entailed products they had never tried before. On the other hand, 28 percent said only 25 percent or less of their online beauty purchases involved goods they had never tried before.
Never-tried beauty products as share of total online beauty purchases in the United States in 2023
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PowerReviews. (May 15, 2023). Never-tried beauty products as share of total online beauty purchases in the United States in 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1326058/online-beauty-shoppers-new-products-us/
PowerReviews. "Never-tried beauty products as share of total online beauty purchases in the United States in 2023." Chart. May 15, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1326058/online-beauty-shoppers-new-products-us/
PowerReviews. (2023). Never-tried beauty products as share of total online beauty purchases in the United States in 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1326058/online-beauty-shoppers-new-products-us/
PowerReviews. "Never-tried Beauty Products as Share of Total Online Beauty Purchases in The United States in 2023." Statista, Statista Inc., 15 May 2023, https://www.statista.com/statistics/1326058/online-beauty-shoppers-new-products-us/
PowerReviews, Never-tried beauty products as share of total online beauty purchases in the United States in 2023 Statista, https://www.statista.com/statistics/1326058/online-beauty-shoppers-new-products-us/ (last visited October 31, 2024)
Never-tried beauty products as share of total online beauty purchases in the United States in 2023 [Graph], PowerReviews, May 15, 2023. [Online]. Available: https://www.statista.com/statistics/1326058/online-beauty-shoppers-new-products-us/