Brand features appealing online beauty and skincare shoppers in the U.S. 2023

Published by
L. Yltävä,
Aug 7, 2023
A 2023 survey revealed which features attract online shoppers to purchase beauty or skincare brands in the United States. According to the survey, the most important feature was pricing (61 percent), followed by samples (37 percent). Innovation was also an appealing brand feature, such as product formulas and interactive experiences.

Features attracting online shoppers purchasing beauty or skincare brands in the United States in 2023

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Release date

July 2023

Region

United States

Survey time period

May 31, 2023

Number of respondents

1,038 respondents

Age group

18 years and older

Special properties

consumers who have purchased beauty or skincare products online in the last six months

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Statistics on " Beauty and personal care e-commerce in the United States "

The most important statistics
The most important statistics
The most important statistics
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Other statistics that may interest you Beauty and personal care e-commerce in the United States

Overview

5

Key figures of the industry

5

Leading stores

5

Leading channels

5

Consumption

8

Device usage

6

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Topics

Beauty and personal care e-commerce in the United StatesCosmetics industry in the U.S.Beauty and personal care e-commerce in FranceBeauty and personal care e-commerce worldwideCosmetics Consumer Behavior in the U.S.
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