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U.S. DTC marketers' video ad spend share 2019, by platform

In an early 2019 study conducted among U.S. marketers representing direct-to-consumer brands, respondents were asked about their advertising spending on video platforms. According to the survey results, 17 percent of the digital video expenditures were devoted to Facebook ads, but the same share was also placed with publisher sites or apps. YouTube commanded 19 percent of DTC video ad spending.

Distribution of digital video advertising spending according to direct-to-consumer (DTC) marketers in the United States as of March 2019, by platform

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Sources

Release date

April 2019

Region

United States

Survey time period

February 18 to March 1, 2019

Number of respondents

350*

Special properties

based on a sample of DTC brands with minimum $1m in ad spend

Method of interview

Online survey

Supplementary notes

*Direct to Consumer Marketers comprised 17% of the total sample.
Question: "In the next 12 months, would you expect the amount of [your company’s/your clients’] spend on the following types of advertising to increase, stay the same or decrease?"

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