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Growth of martech solutions numbers worldwide 2020, by function

Published by J. Clement, Sep 10, 2020
The results of an annual study evaluating the state of marketing technology around the globe show, that the number of martech solutions worldwide is constantly growing. Marketing technology tool were the fastest to grow in numbers between 2019 and 2020, at 25.5 percent, followed by management martech solutions at 15.2 percent growth. In general the entire landscape grew by 13.6 percent compared to 2019.

Growth in number of marketing technology solutions available worldwide in 2020, by functionality

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Sources

Release date

April 2020

Region

Worldwide

Survey time period

2019 and 2020

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