The results of an annual study evaluating the state of marketing technology around the globe show, that the number of martech solutions worldwide is constantly growing. Marketing technology tool were the fastest to grow in numbers between 2019 and 2020, at 25.5 percent, followed by management martech solutions at 15.2 percent growth. In general the entire landscape grew by 13.6 percent compared to 2019.
Growth in number of marketing technology solutions available worldwide in 2020, by functionality
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Statistics on Marketing technology implementation in the U.S.
Overview
7
- Premium Statistic Marketing technology industry size in the U.S. UK, and worldwide 2021
- Premium Statistic Number of martech solutions worldwide 2011-2022
- Premium Statistic Growth of martech solutions numbers worldwide 2020, by function
- Premium Statistic Allocation of marketing budgets worldwide 2020-2022, by segment
- Premium Statistic Salaries of digital marketing & MarTech executives in the U.S. 2022, by position
- Premium Statistic MarTech: number of M&A deals worldwide 2013-2021
- Premium Statistic AdTech: number of M&A deals worldwide 2017-2021
Usage, strategies, and spending
8
- Premium Statistic Number of tools in B2B martech stack in the U.S, Canada, and the UK 2021
- Premium Statistic Leading marketing tools used by U.S. marketers 2021
- Premium Statistic Tech seen as important to martech stack in the U.S. 2021
- Premium Statistic Leading technologies planned to be deployed by marketers in the U.S. 2021
- Premium Statistic B2B planned spending changes on martech in the U.S. 2021
- Premium Statistic Investments in martech categories in the U.S. 2021
- Premium Statistic Leading obstacles in building a martech stack in the U.S. 2021
- Premium Statistic Marketing technology tools replaced by marketing professionals in North America 2021
Marketing automation
4
- Premium Statistic Marketing automation software market size worldwide 2022-2031
- Premium Statistic Marketing channels using automation worldwide 2023
- Premium Statistic Marketing automation solutions market share worldwide 2022
- Premium Statistic Marketing automation solutions market share in the U.S. 2021
Customer Data Platforms
5
- Premium Statistic Most popular marketing clouds in the U.S. 2020
- Premium Statistic Data unified with CDPs in the U.S. 2020
- Premium Statistic Ways in which CDPs are used by marketers in the U.S. 2020
- Premium Statistic Impact of CDPs on success metrics in the U.S. 2020
- Premium Statistic CDPs impact on efficiency in the U.S. 2020
Software as a Service
4
Customer perspective
3
Further related statistics
18
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- Tools used for lead & customer data storage worldwide 2016
- Marketing technology industry M&A deals value worldwide 2010-2018
- Canada: benefits of social media for businesses 2014
- Canada: company intentions for social media investment in 2014
- Canada: perceptions of social media for companies 2014, by company size
- Canada: companies with social media budgets 2014
- Criteria for selecting paid search bid management technology in the UK in 2013
- Canada: benefits of social media for executives 2014
- Canada: executives' opinions regarding social media investment in 2014, by industry
- Canada: importance of social media in companies 2014
- Canada: companies with social media budgerts 2014, by industry
- Canada: attitudes on the benefit of social media for companies 2014, by age
- Canada: importance of social media in companies 2014, by company size
- Marketing attribution models used in the U.S. 2016
- Canada: marketing challenges accoring to marketers 2014
- Canada: importance of social media in companies 2014, by industry
- Leading data compilation and analytics presentation/reporting tools in U.S. 2015
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Statistics
- Canada: company intentions for social media investment 2014, by company size
- Tools used for lead & customer data storage worldwide 2016
- Marketing technology industry M&A deals value worldwide 2010-2018
- Canada: benefits of social media for businesses 2014
- Canada: company intentions for social media investment in 2014
- Canada: perceptions of social media for companies 2014, by company size
- Canada: companies with social media budgets 2014
- Criteria for selecting paid search bid management technology in the UK in 2013
- Canada: benefits of social media for executives 2014
- Canada: executives' opinions regarding social media investment in 2014, by industry
- Canada: importance of social media in companies 2014
- Canada: companies with social media budgerts 2014, by industry
- Canada: attitudes on the benefit of social media for companies 2014, by age
- Canada: importance of social media in companies 2014, by company size
- Marketing attribution models used in the U.S. 2016
- Canada: marketing challenges accoring to marketers 2014
- Canada: importance of social media in companies 2014, by industry
- Leading data compilation and analytics presentation/reporting tools in U.S. 2015
MarTech. (April 22, 2020). Growth in number of marketing technology solutions available worldwide in 2020, by functionality [Graph]. In Statista. Retrieved April 01, 2023, from https://www.statista.com/statistics/1134342/number-martech-solutions-type-growth/
MarTech. "Growth in number of marketing technology solutions available worldwide in 2020, by functionality." Chart. April 22, 2020. Statista. Accessed April 01, 2023. https://www.statista.com/statistics/1134342/number-martech-solutions-type-growth/
MarTech. (2020). Growth in number of marketing technology solutions available worldwide in 2020, by functionality. Statista. Statista Inc.. Accessed: April 01, 2023. https://www.statista.com/statistics/1134342/number-martech-solutions-type-growth/
MarTech. "Growth in Number of Marketing Technology Solutions Available Worldwide in 2020, by Functionality." Statista, Statista Inc., 22 Apr 2020, https://www.statista.com/statistics/1134342/number-martech-solutions-type-growth/
MarTech, Growth in number of marketing technology solutions available worldwide in 2020, by functionality Statista, https://www.statista.com/statistics/1134342/number-martech-solutions-type-growth/ (last visited April 01, 2023)
Growth in number of marketing technology solutions available worldwide in 2020, by functionality [Graph], MarTech, April 22, 2020. [Online]. Available: https://www.statista.com/statistics/1134342/number-martech-solutions-type-growth/