Canada: executives' opinions regarding social media investment in 2014, by industry

Share of executives who plan to allocate more resources to social media in Canada as of June 2014, by industry

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Source

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Release date

June 2014

Region

Canada

Survey time period

June 4, 2014 to June 24, 2014

Number of respondents

129 respondents

Special properties

C-suite executives from ROB 1,000 companies

Method of interview

Telephone interview

Supplementary notes

ROB 1,000 companies - Globe and Mail's Report on Business top 1,000 profitable businesses in Canada
Resource industry - Mining, quarrying, and oil or gas extraction
Numbers may not equal 100 percent as a result of rounding

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Artificial intelligence

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CMOs

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Challenges

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