Canada: importance of social media in companies 2014, by industry

This statistic shows the responses to a survey about online and social media tools used in companies amongst C-suite executives in Canada as of June 2014, by industry. During the reported period, 39 percent of executives belonging to the manufacturing industry stated that social media did not play a very important role in their company communications.

Level of importance of social media in companies according to executives in Canada as of June 2014, by industry

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Source

Release date

June 2014

Region

Canada

Survey time period

June 4, 2014 to June 24, 2014

Number of respondents

129 respondents

Special properties

C-suite executives from ROB 1,000 companies

Method of interview

Telephone interview

Supplementary notes

ROB 1,000 companies - Globe and Mail's Report on Business top 1,000 profitable businesses in Canada
Resource industry - Mining, quarrying, and oil or gas extraction
Numbers may not equal 100 percent as a result of rounding

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