Benefits of social media versus traditional media for companies in Canada as of June 2014

Canada: benefits of social media for businesses 2014 This statistic shows the responses to a survey about online and social media tools used in companies amongst C-suite executives in Canada as of June 2014. During the reported period, 23 percent of executives stated that a benefit of social media versus traditional media for companies was the ability to target specific groups.
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Share of respondents
Can target specific groups23%
Access to broader market/client base22%
Frequent, speedy, convenient, real time updates21%
Exposure, reputation, brand visibility12%
Less costly, no upfront investment8%
Interactive, can receive feedback7%
Direct link to consumer base5%
Don't know8%
No response10%
Share of respondents
Can target specific groups23%
Access to broader market/client base22%
Frequent, speedy, convenient, real time updates21%
Exposure, reputation, brand visibility12%
Less costly, no upfront investment8%
Interactive, can receive feedback7%
Direct link to consumer base5%
Don't know8%
No response10%
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Description Source More information
This statistic shows the responses to a survey about online and social media tools used in companies amongst C-suite executives in Canada as of June 2014. During the reported period, 23 percent of executives stated that a benefit of social media versus traditional media for companies was the ability to target specific groups.
Show more
Release date
June 2014
Region
Canada
Survey time period
June 4, 2014 to June 24, 2014
Number of respondents
129 respondents
Special properties
C-suite executives from ROB 1,000 companies
Method of interview
Telephone interview
Supplementary notes
ROB 1,000 companies - Globe and Mail's Report on Business top 1,000 profitable businesses in Canada
Numbers may not equal 100 percent as a result of rounding
Comments mentioned by less than 6%: No/little benefit, Access to hiring/talent pool, Other

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