Canada: benefits of social media for businesses 2014

This statistic shows the responses to a survey about online and social media tools used in companies amongst C-suite executives in Canada as of June 2014. During the reported period, 23 percent of executives stated that a benefit of social media versus traditional media for companies was the ability to target specific groups.

Benefits of social media versus traditional media for companies in Canada as of June 2014

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Source

Release date

June 2014

Region

Canada

Survey time period

June 4, 2014 to June 24, 2014

Number of respondents

129 respondents

Special properties

C-suite executives from ROB 1,000 companies

Method of interview

Telephone interview

Supplementary notes

ROB 1,000 companies - Globe and Mail's Report on Business top 1,000 profitable businesses in Canada
Numbers may not equal 100 percent as a result of rounding
Comments mentioned by less than 6%: No/little benefit, Access to hiring/talent pool, Other

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