Share of French female buyers following influencers 2020, by category
In 2019, the source has analyzed the categories of influencers which were followed the most by French women. Apart from fashion, health and well being influencers had about 46 percent of adherents. Travel and leisure came in second with about 44 of female followers. Food and restauration as well as FMCG had bout 37 percent of female followers in 2019.
