U.S. consumer support of companies addressing BLM movement 2020

Companies that financially support the Black Lives Matter movement were more likely to be supported by customers than those simply making a statement of support, or that do not address the issue, according to a survey from June 2020 conducted in the United States. Active brand invollvement was looked upon favorably by consumers, with 24 percent of Americans much more likely to support a company that contributed financially to the BLM movement.

Likeliness of supporting companies which take action related to the Black Lives Matter (BLM) movement in the United States as of June 2020

Characteristic	Much more likely	Somewhat more likely	Neither more nor less likely	Somewhat less likely	Much less likely
Make a statement in support of Black Lives Matter	21%	17%	40%	9%	12%
Financially support Black Lives Matter	24%	15%	38%	8%	15%
Not address Black Lives Matter	10%	7%	50%	14%	18%

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Release date

July 2020

More information

Region

United States

Survey time period

June 18 to 21, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: Would you be more or less likely to support a company if they did each of the following? Make a statement in support of Black Lives Matter, financially support Black lives Matter, or not address Black Lives Matter

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