Consumer support for companies addressing BLM movement in the U.S. 2020

Companies that financially support the Black Lives Matter movement were more likely to be supported by customers than those simply making a statement of support, or that do not address the issue, according to a survey from June 2020 conducted in the United States. Active brand invollvement was looked upon favorably by consumers, with 24 percent of Americans much more likely to support a company that contributed financially to the BLM movement.