Preferred ways of watching movies after coronavirus pandemic in China 2020
The coronavirus (COVID-19) pandemic has caused a significant impact on the global film industry. According to a survey about the Chinese movie consumer behavior released in July 2020, around 74 percent of respondents said they would prefer visiting cinemas when the pandemic is over. The same survey found out that the visual and sound effects were the major reason for consumers choosing to watch movies in cinemas instead of other means.
