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Instagram activities of users in the United States 2020

Watching other people's Instagram Stories was the most popular Instagram activity among Instagram users in the United States. During the March 2020 survey, 42 percent of respondents stated that they had watched other people's Instagram Stories in the past month. A further 39 percent of respondents indicated that they had browsed their feeds for posts from Instagram friends or accounts they were following.

Most popular Instagram activities in the United States as of March 2020

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Release date

August 2020


United States

Survey time period

March 2020

Age group

18 years and older

Special properties

in the past month

Method of interview

Online survey

Supplementary notes

64 percent of respondents were female and 61 percent were ages 35+

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