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Engagement rate of U.S. influencers vs. worldwide on TikTok 2020

A July 2020 study on the video sharing app TikTok revealed that TikTok influencers in the United States had a higher engagement rate than the global average. U.S. influencers had an average engagement rate of 17.99 percent. In comparison, international TikTok influencers had an engagement rate of 15.86 percent.

Engagement rate with TikTok influencer content selected countries as of July 2020

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Release date

July 2020



Survey time period

July 2020

Supplementary notes

The source defines an influencer as an account with over 1,000 subscribers.

Data is based on 3.1 million TikTok influencers (TikTok accounts those have over 1,000 followers).
Engagement Rate is found by adding the number of likes, comments, and shares and dividing the sum by the number of views on a post.

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Statistics on "TikTok"

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