Engagement rate of U.S. influencers vs. worldwide on TikTok 2020

Published by Laura Ceci, Feb 17, 2022
A July 2020 study on the video sharing app TikTok revealed that TikTok influencers in the United States had a higher engagement rate than the global average. U.S. influencers had an average engagement rate of 17.99 percent. In comparison, international TikTok influencers had an engagement rate of 15.86 percent.

Engagement rates of TikTok influencer content in selected countries worldwide as of July 2020

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

July 2020

Region

Worldwide

Survey time period

July 2020

Supplementary notes

The source defines an influencer as an account with over 1,000 subscribers.

Data is based on 3.1 million TikTok influencers (TikTok accounts those have over 1,000 followers).
Engagement Rate is found by adding the number of likes, comments, and shares and dividing the sum by the number of views on a post.

Citation formats
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$149 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Selected statistics

2

Other regions

10

Related statistics

10

Further related statistics

3

Further Content: You might find this interesting as well

Statistics

Topics

TikTok marketingDigital advertising in the U.S.Social media advertising and marketing worldwideBrands on social mediaVideo advertising and marketing worldwide
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Learn more about how Statista can support your business.
Menu