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Major reasons for consuming chocolate in Japan 2020

According to a survey conducted in January 2020 in Japan, close to 61 percent of Japanese consumers ate chocolate because they liked the sweet treat. Around 17.4 percent consumed chocolate for health benefits related to the cocoa and polyphenol content, which is especially present in dark chocolate.

Leading reasons for consuming chocolate in Japan as of January 2020

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Source

Release date

February 2020

Region

Japan

Survey time period

January 10 to 14, 2020

Number of respondents

3,367 respondents

Age group

20 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "What are your reasons for consuming chocolate?"

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