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Direct economic effect of Billboard first place BTS Dynamite South Korea 2020

According to industry reports, the direct economic effect of the placement of Dynamite by BTS on the first place of the Billboard charts in 2020 is estimated to amount to around 617.4 billion South Korean won. While the sales of Dynamite are estimated to reach around 245.7 billion won, exports of related goods are expected to reach around 371.7 billion won. The music video for this song broke the record as the music video with the most YouTube views within the first 24 hours after release. The total economic effect of the placement of Dynamite on the first place of the Billboard charts is estimated to reach around 1.71 trillion South Korean won.

Estimated direct South Korean economic effect created by the placement of 'Dynamite' by BTS (Bangtan Boys) on the first place of Billboard charts in 2020

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Sources

Release date

September 2020

Region

South Korea

Survey time period

2020

Supplementary notes

Note: 1,000 South Korean won equal 0.84 U.S. dollars and 0.70 euros as of September 2020.
Figures have been rounded.

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