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Competition through Amazon & AliExpress according to global e-commerce companies 2019

A global October 2019 survey of e-commerce decision makers found that 13 percent of global e-commerce companies evaluated Amazon as being the main competitor in their market. Only three percent of respondents stated the same about AliExpress.

Overall level of market competition through Amazon and AliExpress according to e-commerce decision makers worldwide as of October 2019

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Release date

September 2020



Survey time period

October 2019

Number of respondents

158 respondents

Special properties

e-commerce decision-makers

Supplementary notes

Original question: Even though it can be difficult to challenge juggernauts like Amazon, eCommerce remains a highly competitive market for most companies (who are, of course, not Amazon). How would you evaluate Amazon/AliExpress as your competitor? (on a scale from 1 to 5)

Values may not add up to 100 percent due to rounding.

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