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Amazon, Alibaba & eBay competition according to e-commerce executives 2020

Published by
Stephanie Chevalier,
Feb 28, 2023
Around 18 percent of e-commerce executives in North America and Europe did not consider major online marketplaces Amazon, eBay, and Alibaba their company's competitors at all. However, some competitive threat was perceived among roughly one in two of the e-commerce decision makers who participated in a survey in October 2020.

Evaluation of Amazon, Alibaba, and eBay as competitors according to e-commerce decision makers in North America and Europe in 2020

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Release date

July 2021

Region

North America, Europe

Survey time period

October 2020

Number of respondents

100 e-commerce decision-makers

Supplementary notes

Original question: How would you evaluate the following companies as your competitor? (on a scale from 1 to 4)

Values may not add up to 100 percent due to rounding.

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