Share of Russians following bloggers' recommendations 2020

According to a survey from September 2020, approximately one half of Russians would not take into account recommendations from bloggers that they followed when purchasing a product. However, 46 percent would consider opinions of bloggers during the purchase.

If a blogger you read/follow recommended a certain product, would you rather take that information into account or not?*

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Source

Release date

September 2020

Region

Russia

Survey time period

September 5, 2020

Number of respondents

1,600 respondents

Age group

18 years and older

Method of interview

Telephone interview

Supplementary notes

* The exact question wording was as follows: "Imagine you want to purchase some product. If a blogger you read/follow recommended a product by one of the manufacturers, would you rather take that information into account or you would not consider it?"

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