Television advertisement volume in India 2021-2023

Television advertisement volume across India from 2021 to 2023

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Release date

February 2024

Region

India

Survey time period

2021 to 2023

Supplementary notes

FCT refers to free commercial time, which is the time available to advertise on a channel. FCT is measured in seconds and sold in 10 second slots. For example, if the length of an ad spans 30 seconds, the advertiser would have to purchase three slots to telecast it.

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