Leading TV genres India 2023, by FCT

Published by
Tanushree Basuroy,
Apr 26, 2024

In 2023, news channels were the leading genre for television advertising in India, with a free commercial time (FCT) of 222 million seconds. It was closely followed by the Tamil regional genre. Each genre accounted for 10 percent of the overall FCT for television that year.

Leading television genres in India in 2023, by free commercial time (in million seconds)

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Release date

February 2023

Region

India

Survey time period

2023

Supplementary notes

Free commercial time (FCT) refers to the time available to air a television advertisement on a channel. In India, FCT is measured and sold in 10 second slots. For example, if the ad length amounts to 30 seconds, then three 10 second slots need to be purchased by the advertiser.

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Statistics on " Television industry in India "

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Overview

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TV formats

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Consumption

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Advertising

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Key players

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Topics

Television industry in IndiaFilm industry in IndiaAdvertising industry in IndiaMedia and entertainment in IndiaPay TV in India
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