TV advertising revenue in India FY 2008-2024

The revenue collected from television advertisements across India in financial year 2019 amounted to over 250 billion Indian rupees. The recent decade saw a significant increase in revenue. By fiscal year 2024, this number is expected to reach 455 billion rupees, indicating a compounded growth rate of almost 13 percent.

Television advertising continues to flourish

Owing to an extensive mass reach and reliability, television continued to lead in the Indian advertising market. Despite significant digital penetration in the industry, television still draws clients from a wide array of sectors. In 2019, FMCG related advertisements on Indian television registered a massive 40 percent growth. Telecom and e-commerce also showed positive growth. Over the years, investors have shown constant faith in TV advertisements. Television ads accounted for 37 percent of the entire advertising expenditure across India in 2019.

Strong presence of regional languages

The regional languages in India are the main growth drivers for television viewership. While Hindi continues to dominate, other local languages were not far behind. Regional languages accounted for a significant share in television consumption in India. These formed the majority of advertising revenue generated on television. Tamil, Telegu, and Kannada accounted for 20 percent of the total TV ad revenue.

Revenue from television advertisements across India from financial year 2008 to 2019, with estimates until 2024

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Sources

Release date

August 2019

Region

India

Survey time period

FY 2008 to FY 2019

Supplementary notes

* Forecast.
Note: One Indian rupee is equal to 0.014 U.S. dollars and 0.013 euros (as of October 2019)
Note: India's financial year begins in April and ends in March. For example, FY 2016 started in April 2015 and ended in March 2016.

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