The revenue collected from television advertisements across India in the year 2021 amounted to 313 billion Indian rupees. This was a recovery to nearly pre-pandemic levels and forecasts indicate a growth spurt in ad revenue for this sector until 2024.
The regional languages in India are the main growth drivers for television viewership. While Hindi continues to dominate, other local languages were not far behind. Regional languages accounted for a significant share in television consumption in India. These formed the majority of advertising revenue generated on television. Tamil, Telegu, and Kannada accounted for 20 percent of the total TV ad revenue.
Revenue from television advertisements across India from financial year 2017 to 2021, with estimates until 2024
(in billion Indian rupees)
*Estimate
**Forecast
Note: One Indian rupee is equal to 0.011 U.S. dollars and 0.014 euros as of October 2020.
Previous reports have been accessed for historical data.
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EY. (March 21, 2022). Revenue from television advertisements across India from financial year 2017 to 2021, with estimates until 2024 (in billion Indian rupees) [Graph]. In Statista. Retrieved August 19, 2022, from https://www.statista.com/statistics/233489/tv-advertising-revenue-in-india/
EY. "Revenue from television advertisements across India from financial year 2017 to 2021, with estimates until 2024 (in billion Indian rupees)." Chart. March 21, 2022. Statista. Accessed August 19, 2022. https://www.statista.com/statistics/233489/tv-advertising-revenue-in-india/
EY. (2022). Revenue from television advertisements across India from financial year 2017 to 2021, with estimates until 2024 (in billion Indian rupees). Statista. Statista Inc.. Accessed: August 19, 2022. https://www.statista.com/statistics/233489/tv-advertising-revenue-in-india/
EY. "Revenue from Television Advertisements across India from Financial Year 2017 to 2021, with Estimates until 2024 (in Billion Indian Rupees)." Statista, Statista Inc., 21 Mar 2022, https://www.statista.com/statistics/233489/tv-advertising-revenue-in-india/
EY, Revenue from television advertisements across India from financial year 2017 to 2021, with estimates until 2024 (in billion Indian rupees) Statista, https://www.statista.com/statistics/233489/tv-advertising-revenue-in-india/ (last visited August 19, 2022)