According to a survey on the main platforms used by influencers conducted in Indonesia in 2018, 97 percent of the influencers surveyed stated that Instagram was the platform they used most. The relatively high internet and social media penetration in Indonesia were among other factors that have been accelerating the popularity of influencer marketing in the country.
Leading platforms used by influencers in Indonesia in 2018
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Statistics on Influencer marketing in Indonesia
Overview
5
- Premium Statistic Global influencer marketing value 2016-2022
- Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2023
- Premium Statistic Indonesia: social network penetration Q3 2022
- Premium Statistic Influencer marketing ad spend Indonesia 2017-2027
- Premium Statistic Number of supernova creators in Indonesia 2022, by platform
Marketing strategies
5
- Premium Statistic Share of influencer marketing campaigns Indonesia 2022, by type
- Premium Statistic Most popular platforms among influencers Indonesia 2022
- Premium Statistic Most popular social media platforms for influencer marketing campaigns Indonesia 2022
- Premium Statistic Products associated with influencers Indonesia 2022
- Premium Statistic Usage of social media for brand research Indonesia Q3 2022, by platform type
Influencer metrics
7
- Premium Statistic Influencer awareness level among social media users Indonesia 2022
- Premium Statistic Influencer follow ratio among social media users Indonesia 2022
- Premium Statistic Influencer credibility ratio among social media users Indonesia 2022
- Premium Statistic Median engagement rates of influencers on Facebook Indonesia 2022, by category
- Premium Statistic Median engagement rates of influencers on Instagram Indonesia 2022, by category
- Premium Statistic Median engagement rates of influencers on YouTube Indonesia 2022, by category
- Premium Statistic Median engagement rates of influencers on TikTok Indonesia 2022, by category
Audience reach
5
- Basic Statistic Number of social network users Indonesia 2019-2028
- Premium Statistic Leading TikTok influencers Indonesia 2023, by number of followers
- Premium Statistic Leading YouTube channels Indonesia 2023, by number of subscribers
- Premium Statistic Leading Instagram accounts Indonesia 2023, by number of followers
- Premium Statistic Leading Twitch streamers Indonesia 2023, by number of followers
Consumer attitudes
5
- Premium Statistic Audience reactions to influencer marketing content Indonesia 2022
- Premium Statistic Influencer awareness by social media users Indonesia 2022
- Premium Statistic Number of influencers followed by a social media user Indonesia 2022
- Premium Statistic Social media influence on buying behavior Indonesia 2022
- Premium Statistic Commonly perceived characteristics of influencers Indonesia 2022
Further related statistics
15
- Popular Instagram influencer topics in the U.S. 2020, by daily follower growth
- Unpopular Instagram influencer topics in the U.S. 2020, by daily follower decrease
- Average user-generated content volume on Facebook 2016
- Instagram influencers who use the follow/unfollow method worldwide 2018, by country
- Instagram influencers who use the follow/unfollow worldwide 2018, by profile size
- Instagram influencers who have inauthentic comments worldwide 2018-2019, by country
- Instagram influencers with inauthentic comments worldwide 2018-2019, by profile size
- Effects of Instagram removing likes in Italy 2019, by sector
- Share of Instagram influencers in Russia in 2019, by gender and age
- Share of Instagram influencers in Russia in 2019, by number of followers
- Leading types of UGC created by U.S. online shoppers 2017
- Social network profile creation in the United Kingdom (UK) 2020, by age group
- Professional social network penetration in the United Kingdom (UK) 2011-2017
- Number of blog visitors in the UK 2020
- Taiwan: online video sources 2015
Further Content: You might find this interesting as well
Statistics
- Popular Instagram influencer topics in the U.S. 2020, by daily follower growth
- Unpopular Instagram influencer topics in the U.S. 2020, by daily follower decrease
- Average user-generated content volume on Facebook 2016
- Instagram influencers who use the follow/unfollow method worldwide 2018, by country
- Instagram influencers who use the follow/unfollow worldwide 2018, by profile size
- Instagram influencers who have inauthentic comments worldwide 2018-2019, by country
- Instagram influencers with inauthentic comments worldwide 2018-2019, by profile size
- Effects of Instagram removing likes in Italy 2019, by sector
- Share of Instagram influencers in Russia in 2019, by gender and age
- Share of Instagram influencers in Russia in 2019, by number of followers
- Leading types of UGC created by U.S. online shoppers 2017
- Social network profile creation in the United Kingdom (UK) 2020, by age group
- Professional social network penetration in the United Kingdom (UK) 2011-2017
- Number of blog visitors in the UK 2020
- Taiwan: online video sources 2015
GetCRAFT. (May 26, 2020). Leading platforms used by influencers in Indonesia in 2018 [Graph]. In Statista. Retrieved March 23, 2023, from https://www.statista.com/statistics/1178544/indonesia-main-influencer-platforms/
GetCRAFT. "Leading platforms used by influencers in Indonesia in 2018." Chart. May 26, 2020. Statista. Accessed March 23, 2023. https://www.statista.com/statistics/1178544/indonesia-main-influencer-platforms/
GetCRAFT. (2020). Leading platforms used by influencers in Indonesia in 2018. Statista. Statista Inc.. Accessed: March 23, 2023. https://www.statista.com/statistics/1178544/indonesia-main-influencer-platforms/
GetCRAFT. "Leading Platforms Used by Influencers in Indonesia in 2018." Statista, Statista Inc., 26 May 2020, https://www.statista.com/statistics/1178544/indonesia-main-influencer-platforms/
GetCRAFT, Leading platforms used by influencers in Indonesia in 2018 Statista, https://www.statista.com/statistics/1178544/indonesia-main-influencer-platforms/ (last visited March 23, 2023)
Leading platforms used by influencers in Indonesia in 2018 [Graph], GetCRAFT, May 26, 2020. [Online]. Available: https://www.statista.com/statistics/1178544/indonesia-main-influencer-platforms/