In 2022, e-commerce and digital marketing were forecast to account for most business-to-business (B2B) investments by marketers in the United States. According to a survey, more than eight out of ten professionals in companies that sell their services and products to other firms would invest in the mentioned areas. According to the survey, approximately 44 percent of B2B marketers planned to invest in e-commerce platforms and site features, along with technology infrastructure.
The growing impact of e-commerce
Proving further the growing impact of e-commerce on B2B transactions, a recent survey among business-to-business professionals representing small and medium sized enterprises in the United States found that the share of those buying and selling via e-commerce rose significantly from 2019 to 2021 in nearly every industry across the board. Not only that, but in the healthcare, education, and commercial industries, the share of B2B buyers that looked to make more than half of their companies purchases online in 2021 was over 30 percent respectively.
Social media and the metaverse
In business-to-business e-commerce, social media and the use of virtual demonstrations to showcase products and services has become more and more popular. In a U.S. survey carried out in 2022, the share of respondents that reported making business purchases after receiving a presentation on the metaverse or virtual reality was nearly 60 percent. Furthermore, the share of those that reported making business purchases after seeing a product or service on social media was even higher, at 70 percent.
Shares of B2B sellers planning to make investments in the United States in 2022, by area
Characteristic
Significant investments
Some investments
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B2B sellers replying 'significant investment' and 'some investment'
Supplementary notes
*The source does not specify the date of survey, the date indicated is the one of release.
To the question: "What level of investment will you make in each of the following business areas in 2022?"
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Digital Commerce 360. (February 1, 2022). Shares of B2B sellers planning to make investments in the United States in 2022, by area [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1292716/b2b-sellers-investment-areas-united-states/
Digital Commerce 360. "Shares of B2B sellers planning to make investments in the United States in 2022, by area." Chart. February 1, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1292716/b2b-sellers-investment-areas-united-states/
Digital Commerce 360. (2022). Shares of B2B sellers planning to make investments in the United States in 2022, by area. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1292716/b2b-sellers-investment-areas-united-states/
Digital Commerce 360. "Shares of B2b Sellers Planning to Make Investments in The United States in 2022, by Area." Statista, Statista Inc., 1 Feb 2022, https://www.statista.com/statistics/1292716/b2b-sellers-investment-areas-united-states/
Digital Commerce 360, Shares of B2B sellers planning to make investments in the United States in 2022, by area Statista, https://www.statista.com/statistics/1292716/b2b-sellers-investment-areas-united-states/ (last visited September 01, 2024)
Shares of B2B sellers planning to make investments in the United States in 2022, by area [Graph], Digital Commerce 360, February 1, 2022. [Online]. Available: https://www.statista.com/statistics/1292716/b2b-sellers-investment-areas-united-states/