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Preferred place to browse during the holiday season in Canada 2019-2020

For 2020's upcoming holiday season, roughly two-thirds of Canadian consumers intend to do their gift shopping research on Amazon, an increase of over five percent compared to the previous year. As a result of the coronavirus pandemic, in-store gift hunting will be taking a downturn: less than 55 percent of Canadians intend to browse in physical stores in 2020, which is a sharp decline compared to 2019's 70 percent.

Preferred places to browse for gifts among consumers in Canada during the holiday season in 2019 and 2020

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Release date

October 2020



Survey time period

September 2020

Number of respondents

over 1,000

Supplementary notes

The figures about 2019 have been taken from a previous publication.

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Statistics on "Holiday season shopping in Canada"

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