U.S. holiday shopper use of connected devices to shop digitally 2018
This statistic presents how holiday shoppers use their smartphones or wearable devices to shop digitally in the United States as of July 2018. According to the findings, 39 percent of respondents reported that when shopping online they would use "buy" buttons embedded on websites, while 25 percent stated that they would interact with shoppable photos while on their device when shopping digitally.