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Acceptable price point of gaming subscriptions in the UK 2020, by gamer

Video game subscription services provide gamers with access to a library of hundreds of video games for a fixed subscription fee, often offering different tiers which provide various features and upgrades. It comes as no surprise that those who devote more time to their video gaming hobby would be willing to spend more on these types of services, which include Xbox Game Pass, PlayStation Now, and EA Access. During a survey carried out in the United Kingdom in May and June 2020, respondents who identified as serious gamers stated that they would be willing to pay an average of 30 U.S. dollars per month for gaming subscription services.

Average price video gamers are willing to spend on monthly gaming subscriptions in the United Kingdom as of June 2020, by type of gamer

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Release date

October 2020


United Kingdom

Survey time period

May and June 2020

Number of respondents

13,000 total

Age group

13 years and older

Special properties

e.g. Xbox Game Pass, EA Access

Method of interview

Online survey

Supplementary notes

Results based on conversion to USD.

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Statistics on "Gaming monetization"

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