Distribution of online marketplace visitors in Nigeria 2020, by age

Published by
Doris Dokua Sasu,
Dec 12, 2022
In 2020, Nigeria's young population made up the largest group of visitors of online marketplaces in the country. Specifically, most visitors were aged 25 to 34 years, which held 35 percent of the total share of visitors. Around 22 percent of web visitors were aged between 35 and 44 years, the second largest group. In the country, the most popular online marketplace is Jumia, a company based in Nigeria which operates in several other African countries.

Distribution of online marketplace visitors in Nigeria as of 2020, by age group

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Release date

2021

Region

Nigeria

Survey time period

2020

Supplementary notes

B2B marketplaces for physical goods.

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