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Commonly used social media sites for cosmetics reviews in Russia 2021

Published by A. Melkadze, Jul 21, 2021
Russian social network VKontakte was used by more than one half of women in Russia to check reviews of cosmetic products, as of April 2021. Another 36 percent of female cosmetics users used Instagram for such purposes.

Popular social media platforms for cosmetic reviews in Russia as of April 2021

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Source

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Release date

June 2021

Region

Russia

Survey time period

April 2021

Number of respondents

300 respondents

Age group

18-40 years

Special properties

Female cosmetics users

Method of interview

Online survey

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