In 2021, the share of online sales for the luxury market in China amounted to about 21 percent of the total sales, excluding duty-free shopping. With duty-free shopping taken into consideration, online sales made up 26 percent of the luxury market in China that year.
Share of online sales in the luxury market in China from 2015 to 2021
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Other statistics that may interest you Luxury goods market in China
Overview
4
- Premium Statistic Value of the global personal luxury goods market 1996-2022
- Premium Statistic Value of the luxury goods market worldwide by product category in 2022
- Premium Statistic Luxury goods industry revenue worldwide 2024 & 2028, by country
- Premium Statistic Chinese consumer expenditure share in the global luxury market 2019-2022
Retail market
7
- Premium Statistic Luxury goods market revenue in China 2018-2028
- Premium Statistic Luxury goods market revenue in China 2018-2028, by segment
- Premium Statistic Luxury product penetration in China 2022, by product type
- Premium Statistic Leading shopping channels for purchasing luxury goods in China 2022
- Premium Statistic Online sales as share of the luxury market sales in China 2015-2021
- Premium Statistic Most used online shopping platforms for buying luxury goods in China 2023
- Premium Statistic Offshore duty-free sales value in Hainan, China 2012-2022
Brands
5
- Premium Statistic Luxury good brand market share in China 2022, by brand
- Premium Statistic Leading Chinese luxury goods companies 2021, by sales
- Premium Statistic Leading fashion luxury brands based on Media Impact Value in China Q4 2021
- Premium Statistic Most successful luxury brands on Douyin in China 2024
- Premium Statistic Leading luxury fashion brands on Weibo in China Q3 2022
Consumption and consumer perspective
7
- Premium Statistic Share of luxury consumers in China 2022, by gender
- Premium Statistic Share of luxury consumers China 2023, by age group
- Premium Statistic Share of luxury consumers China 2023, by annual consumption
- Premium Statistic Average spending on luxury goods in China 2022, by consumption level
- Premium Statistic Major sources of information for consumers about luxury items China 2023
- Premium Statistic Opinions on buying pre-owned luxury goods among consumers in China 2022
- Premium Statistic Expected changes of luxury goods spending in the next year in China 2023
Further related statistics
18
- Online luxury goods sales breakdown by product category worldwide 2019
- Luxury retail segment growth in the United Kingdom (UK) 2008-2018
- Market size of luxury goods in China 2014-2018
- Global off-price personal luxury goods market share by region 2019
- Luxury retail market value in the United Kingdom (UK) 2008-2018
- Global off-price personal luxury goods market share by category 2019
- Value of the luxury goods market in the Americas 2012-2022
- Growth rate of the luxury goods market in China by product category 2011-2017
- Retail value of the Western European luxury goods market 2014-2019
- Market value of luxury footwear worldwide 2009-2016, by product
- Share of luxury brands using WeChat official account functions in China 2018
- Retail value of the Eastern European luxury goods market 2014-2019
- Market value of luxury jackets worldwide 2009-2016, by type
- Retail value of the global luxury goods market 2014-2019, by region
- Value of the luxury goods market in Europe 2012-2018
- Industry revenue of “Retail sale of eyeglasses and lens“ in South Korea 2012-2024
- Being forgiven as a source of happiness among Chinese 2020
- Propensity to take public transportation in the next six months Philippines 2021
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Statistics
- Online luxury goods sales breakdown by product category worldwide 2019
- Luxury retail segment growth in the United Kingdom (UK) 2008-2018
- Market size of luxury goods in China 2014-2018
- Global off-price personal luxury goods market share by region 2019
- Luxury retail market value in the United Kingdom (UK) 2008-2018
- Global off-price personal luxury goods market share by category 2019
- Value of the luxury goods market in the Americas 2012-2022
- Growth rate of the luxury goods market in China by product category 2011-2017
- Retail value of the Western European luxury goods market 2014-2019
- Market value of luxury footwear worldwide 2009-2016, by product
- Share of luxury brands using WeChat official account functions in China 2018
- Retail value of the Eastern European luxury goods market 2014-2019
- Market value of luxury jackets worldwide 2009-2016, by type
- Retail value of the global luxury goods market 2014-2019, by region
- Value of the luxury goods market in Europe 2012-2018
- Industry revenue of “Retail sale of eyeglasses and lens“ in South Korea 2012-2024
- Being forgiven as a source of happiness among Chinese 2020
- Propensity to take public transportation in the next six months Philippines 2021
Bain & Company. (January 21, 2022). Share of online sales in the luxury market in China from 2015 to 2021 [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/1194765/china-online-sales-share-of-luxury-market/
Bain & Company. "Share of online sales in the luxury market in China from 2015 to 2021." Chart. January 21, 2022. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/1194765/china-online-sales-share-of-luxury-market/
Bain & Company. (2022). Share of online sales in the luxury market in China from 2015 to 2021. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/1194765/china-online-sales-share-of-luxury-market/
Bain & Company. "Share of Online Sales in The Luxury Market in China from 2015 to 2021." Statista, Statista Inc., 21 Jan 2022, https://www.statista.com/statistics/1194765/china-online-sales-share-of-luxury-market/
Bain & Company, Share of online sales in the luxury market in China from 2015 to 2021 Statista, https://www.statista.com/statistics/1194765/china-online-sales-share-of-luxury-market/ (last visited April 19, 2024)
Share of online sales in the luxury market in China from 2015 to 2021 [Graph], Bain & Company, January 21, 2022. [Online]. Available: https://www.statista.com/statistics/1194765/china-online-sales-share-of-luxury-market/