Share of consumers of Tmall luxury products 2020, by age group

Share of consumers of Tmall luxury fashion and lifestyle products in China from January to October 2020, by age group

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Release date

December 2020

Region

China

Survey time period

January to October 2020

Supplementary notes

Gen Z was defined as the generation born after 1995.
Millennials was defined as the generation born between 1980 and 1995.

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