Leading luxury brands in China 2021, based on the Digital IQ index

Leading luxury brands in China as of 2021, based on the Digital IQ index*

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Release date

June 2021



Survey time period


Supplementary notes

*The Gartner Digital IQ index is based on the sector-specific research to help brands understand how digitalization is impacting their industry, and a comprehensive, customized analysis of a brand's performance relative to competitors.
The Digital IQ index evaluates the the digital performance of brands in four areas: Owned Channels (the brand’s official site, WeChat and e-commerce presence), Search (visibility and discoverability), Social Media (Weibo, WeChat posts, video and Douyin), and Paid & Earned Media (including online celebrity partnerships).

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