This statistic presents the leading luxury brands in China as of 2017, based on the Digital IQ index. That year, the French luxury jewelry and watch brand Cartier ranked first in China with the highest Digital IQ index of 140 points.
Leading luxury brands in China as of 2017, based on the Digital IQ index*
*The Gartner L2 Digital IQ index is based on the sector-specific research to help brands understand how digitalization is impacting their industry, and a comprehensive, customized analysis of a brand's performance relative to competitors.
The Digital IQ index evaluates the the digital performance of brands in four areas: Owned Channels (the brand’s official site, WeChat and e-commerce presence), Search (visibility and discoverability), Social Media (Weibo, WeChat posts, video and Douyin), and Paid & Earned Media (including online celebrity partnerships).
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Gartner, & L2. (July 3, 2018). Leading luxury brands in China as of 2017, based on the Digital IQ index* [Graph]. In Statista. Retrieved April 04, 2020, from https://www.statista.com/statistics/979302/china-leading-luxury-brands-based-on-the-digital-iq-index/
Gartner, und L2. "Leading luxury brands in China as of 2017, based on the Digital IQ index*." Chart. July 3, 2018. Statista. Accessed April 04, 2020. https://www.statista.com/statistics/979302/china-leading-luxury-brands-based-on-the-digital-iq-index/
Gartner, L2. (2018). Leading luxury brands in China as of 2017, based on the Digital IQ index*. Statista. Statista Inc.. Accessed: April 04, 2020. https://www.statista.com/statistics/979302/china-leading-luxury-brands-based-on-the-digital-iq-index/
Gartner, and L2. "Leading Luxury Brands in China as of 2017, Based on The Digital Iq Index*." Statista, Statista Inc., 3 Jul 2018, https://www.statista.com/statistics/979302/china-leading-luxury-brands-based-on-the-digital-iq-index/
Gartner & L2, Leading luxury brands in China as of 2017, based on the Digital IQ index* Statista, https://www.statista.com/statistics/979302/china-leading-luxury-brands-based-on-the-digital-iq-index/ (last visited April 04, 2020)
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