This statistic presents the leading luxury brands in China as of 2017, based on the Digital IQ index. That year, the French luxury jewelry and watch brand Cartier ranked first in China with the highest Digital IQ index of 140 points.
Leading luxury brands in China as of 2017, based on the Digital IQ index*
*The Gartner L2 Digital IQ index is based on the sector-specific research to help brands understand how digitalization is impacting their industry, and a comprehensive, customized analysis of a brand's performance relative to competitors.
The Digital IQ index evaluates the the digital performance of brands in four areas: Owned Channels (the brand’s official site, WeChat and e-commerce presence), Search (visibility and discoverability), Social Media (Weibo, WeChat posts, video and Douyin), and Paid & Earned Media (including online celebrity partnerships).
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Gartner, & L2. (July 3, 2018). Leading luxury brands in China as of 2017, based on the Digital IQ index* [Graph]. In Statista. Retrieved February 18, 2020, from https://www.statista.com/statistics/979302/china-leading-luxury-brands-based-on-the-digital-iq-index/
Gartner, und L2. "Leading luxury brands in China as of 2017, based on the Digital IQ index*." Chart. July 3, 2018. Statista. Accessed February 18, 2020. https://www.statista.com/statistics/979302/china-leading-luxury-brands-based-on-the-digital-iq-index/
Gartner, L2. (2018). Leading luxury brands in China as of 2017, based on the Digital IQ index*. Statista. Statista Inc.. Accessed: February 18, 2020. https://www.statista.com/statistics/979302/china-leading-luxury-brands-based-on-the-digital-iq-index/
Gartner, and L2. "Leading Luxury Brands in China as of 2017, Based on The Digital Iq Index*." Statista, Statista Inc., 3 Jul 2018, https://www.statista.com/statistics/979302/china-leading-luxury-brands-based-on-the-digital-iq-index/
Gartner & L2, Leading luxury brands in China as of 2017, based on the Digital IQ index* Statista, https://www.statista.com/statistics/979302/china-leading-luxury-brands-based-on-the-digital-iq-index/ (last visited February 18, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
