This statistic presents the leading luxury brands in China as of 2021, based on the Digital IQ index. During the surveyed period, the French fashion house Louis Vuitton ranked first in China with the highest Digital IQ index of 144 points. The brand maintained this position for the third year in a row.
Leading luxury brands in China as of 2021, based on the Digital IQ index*
*The Gartner Digital IQ index is based on the sector-specific research to help brands understand how digitalization is impacting their industry, and a comprehensive, customized analysis of a brand's performance relative to competitors.
The Digital IQ index evaluates the the digital performance of brands in four areas: Owned Channels (the brand’s official site, WeChat and e-commerce presence), Search (visibility and discoverability), Social Media (Weibo, WeChat posts, video and Douyin), and Paid & Earned Media (including online celebrity partnerships).
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Gartner. (June 10, 2021). Leading luxury brands in China as of 2021, based on the Digital IQ index* [Graph]. In Statista. Retrieved May 16, 2022, from https://www.statista.com/statistics/979302/china-leading-luxury-brands-based-on-the-digital-iq-index/
Gartner. "Leading luxury brands in China as of 2021, based on the Digital IQ index*." Chart. June 10, 2021. Statista. Accessed May 16, 2022. https://www.statista.com/statistics/979302/china-leading-luxury-brands-based-on-the-digital-iq-index/
Gartner. (2021). Leading luxury brands in China as of 2021, based on the Digital IQ index*. Statista. Statista Inc.. Accessed: May 16, 2022. https://www.statista.com/statistics/979302/china-leading-luxury-brands-based-on-the-digital-iq-index/
Gartner. "Leading Luxury Brands in China as of 2021, Based on The Digital Iq Index*." Statista, Statista Inc., 10 Jun 2021, https://www.statista.com/statistics/979302/china-leading-luxury-brands-based-on-the-digital-iq-index/
Gartner, Leading luxury brands in China as of 2021, based on the Digital IQ index* Statista, https://www.statista.com/statistics/979302/china-leading-luxury-brands-based-on-the-digital-iq-index/ (last visited May 16, 2022)
