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Leading luxury brands in China 2017, based on the Digital IQ index
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Leading luxury brands in China 2017, based on the Digital IQ index
Leading luxury brands in China as of 2017, based on the Digital IQ index*
by Agne Blazyte,
last edited
Mar 6, 2019
This statistic presents the leading luxury brands in China as of 2017, based on the Digital IQ index. That year, the French luxury jewelry and watch brand Cartier ranked first in China with the highest Digital IQ index of 140 points.
Leading luxury brands in China as of 2017, based on the Digital IQ index*
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by Agne Blazyte,
last edited
Mar 6, 2019
This statistic presents the leading luxury brands in China as of 2017, based on the Digital IQ index. That year, the French luxury jewelry and watch brand Cartier ranked first in China with the highest Digital IQ index of 140 points.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2018
- Region
- China
- Survey time period
- 2017
- Special properties
- among 91 luxury brands analysed
- Supplementary notes
-
*The Gartner L2 Digital IQ index is based on the sector-specific research to help brands understand how digitalization is impacting their industry, and a comprehensive, customized analysis of a brand's performance relative to competitors.
The Digital IQ index evaluates the the digital performance of brands in four areas: Owned Channels (the brand’s official site, WeChat and e-commerce presence), Search (visibility and discoverability), Social Media (Weibo, WeChat posts, video and Douyin), and Paid & Earned Media (including online celebrity partnerships).
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2018
More information
- Region
- China
- Survey time period
- 2017
- Special properties
- among 91 luxury brands analysed
- Supplementary notes
-
*The Gartner L2 Digital IQ index is based on the sector-specific research to help brands understand how digitalization is impacting their industry, and a comprehensive, customized analysis of a brand's performance relative to competitors.
The Digital IQ index evaluates the the digital performance of brands in four areas: Owned Channels (the brand’s official site, WeChat and e-commerce presence), Search (visibility and discoverability), Social Media (Weibo, WeChat posts, video and Douyin), and Paid & Earned Media (including online celebrity partnerships).
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Statistics on "Luxury goods market in China"
- General overview
The most important statistics
- Value of the personal luxury goods market worldwide from 2009 to 2018 (in billion euros)Value of the global personal luxury goods market 2009-2018
- Total sales of the luxury goods market worldwide from 2016 to 2018, by product category (in billion euros)Sales of the luxury goods market worldwide 2016-2018, by product category
- Value of the leading personal luxury goods markets worldwide in 2018, by country (in billion euros)*Leading personal luxury goods markets worldwide in 2018, by country
- China's and Hong Kong's share of the global luxury market in 2016Share of worldwide luxury market in China and Hong Kong 2016
- Luxury retail market
The most important statistics
- Retail sales value of personal luxury market in China from 2015 to 2024 (in billion euros)Personal luxury goods retail sales value in China 2015-2024
- Annual growth rate of the luxury goods sales in China between 2012 and 2021Annual growth rate of luxury goods sales in China 2012-2021
- Distribution of personal luxury market in China from 2015 to 2024, by product typeLuxury market share in China 2015-2024, by product type
- Distribution of luxury goods sales in China in 2016, by categoryShare of luxury items sales in China 2016, by category
- Penetration rate of e-commerce for luxury products in China from 2016 to 2021Penetration rate of luxury products in e-commerce in China 2016-2021
- Distribution of platforms for luxury purchases online in China as of 2018Leading online platforms for luxury e-commerce in China 2018
- Distribution of online luxury fashion brand sales in China from 2014 to 2017, by sales channelShare of luxury fashion brand sales online in China 2014-2017, by platform
- Luxury brand companies and stores
The most important statistics
- Total number of retail stores of the leading 20 luxury brands in China in 2015 and 2017Number of retail shops of the leading 20 luxury brands in China 2015-2017
- Leading luxury brands in China as of 2017, based on the Digital IQ index*Leading luxury brands in China 2017, based on the Digital IQ index
- Share of luxury brands using WeChat official account in China as of December 2017, by account functionShare of luxury brands using WeChat official account functions in China 2017
- Market share of leading luxury e-commerce players in China as of 2016Market share of leading online luxury platforms in China 2016
- Luxury consumption and consumer perspective
The most important statistics
- Annual consumer expenditure on personal luxury goods in China and worldwide from 2008 to 2025 (in billion yuan)Spending on luxury items in China and worldwide 2008-2025
- Main reasons for owning luxury product in China in 2017, by generationMain reasons for owning luxury product in China 2017, by generation
- Information source preferences among luxury consumers in China as of 2018Preferred information channels by luxury consumers in China 2018
- Leading reasons to shop for luxury goods offline vs. online in China as of June 2018Luxury shopping offline reasons in China 2018
- Leading reasons to shop for luxury goods online vs. offline in China as of June 2018Luxury shopping online reasons in China 2018
- Research online and purchase offline (ROPO) trend among luxury consumers in China as of 2018, by city tierROPO trend among luxury consumers in China 2018, by city tier
- Distribution of online luxury consumers in China as of 2018, by ageShare of online luxury consumers in China 2018, by age
- Shopping satisfaction rating by luxury shoppers online in China as of June 2018, by platform (in index points)Luxury shopping online satisfaction rating in China 2018, by platform
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Statistics
- Brands of personal luxury items bought used in the last 3 years in the U.S. 2018
- Important factors influencing specific luxury brand purchase in the U.S. 2018
- Global brand value of Cartier from 2016 to 2019
- Global brand value of Chanel from 2017 to 2019
- Global brand value of Rolex from 2016 to 2019
- Burberry retail and wholesale revenue by product 2014-2018
- Attitude towards true-luxury brand collaborations with other brands in China 2019
- Important online information sources for luxury buyers in Russia 2018, by generation
- Important sources of information for luxury consumers in Russia 2018, by generation
- Luxury fashion: Most used social media platforms for brand engagement in the UK 2013
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- Global brand value of Gucci from 2016 to 2019
- Imported luxury brands market size in Japan 2009-2018
- Luxury fashion brands: Most important in store buying factors in the UK 2013
- Share of people who feel that costly brands represent ambition India 2017 by gender
- Americans who bought premium or luxury items 2018, by income
- Damiani Group: retail revenues 2013-2017, by sales channel
- Damiani Group: revenues 2014-2017, by geographical area
- Sales value of manufactured watches, clocks and parts in Malaysia 2012-2018
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- Luxury Brands Online 2016
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- Ralph Lauren
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Statistics on "Luxury goods market in China"
- Value of the personal luxury goods market worldwide from 2009 to 2018 (in billion euros)
- Total sales of the luxury goods market worldwide from 2016 to 2018, by product category (in billion euros)
- Value of the leading personal luxury goods markets worldwide in 2018, by country (in billion euros)*
- China's and Hong Kong's share of the global luxury market in 2016
- Retail sales value of personal luxury market in China from 2015 to 2024 (in billion euros)
- Annual growth rate of the luxury goods sales in China between 2012 and 2021
- Distribution of personal luxury market in China from 2015 to 2024, by product type
- Distribution of luxury goods sales in China in 2016, by category
- Penetration rate of e-commerce for luxury products in China from 2016 to 2021
- Distribution of platforms for luxury purchases online in China as of 2018
- Distribution of online luxury fashion brand sales in China from 2014 to 2017, by sales channel
- Total number of retail stores of the leading 20 luxury brands in China in 2015 and 2017
- Leading luxury brands in China as of 2017, based on the Digital IQ index*
- Share of luxury brands using WeChat official account in China as of December 2017, by account function
- Market share of leading luxury e-commerce players in China as of 2016
- Annual consumer expenditure on personal luxury goods in China and worldwide from 2008 to 2025 (in billion yuan)
- Main reasons for owning luxury product in China in 2017, by generation
- Information source preferences among luxury consumers in China as of 2018
- Leading reasons to shop for luxury goods offline vs. online in China as of June 2018
- Leading reasons to shop for luxury goods online vs. offline in China as of June 2018
- Research online and purchase offline (ROPO) trend among luxury consumers in China as of 2018, by city tier
- Distribution of online luxury consumers in China as of 2018, by age
- Shopping satisfaction rating by luxury shoppers online in China as of June 2018, by platform (in index points)
- From which brands are the personal luxury items (accessories, bags, clothing, shoes, jewelry), which you have purchased at a high-end second-hand store (online or offline) in the last 3 years?
- Based on which aspects do you decide on a specific luxury brand?
- Brand value of Cartier worldwide from 2016 to 2019 (in million U.S. dollars)
- Brand value of Chanel worldwide from 2017 to 2019 (in million U.S. dollars)
- Brand value of Rolex worldwide from 2016 to 2019 (in million U.S. dollars)
- Retail and wholesale revenue of Burberry plc worldwide from financial year 2014 to 2018, by product category (in million GBP)
- True-luxury consumer opinion on luxury product special editions realized in collaboration with different brands or artists in China as of January 2019
- What are the most important internet media channels?
- What are the most relevant sources of information about luxury for you?
- Which platforms do you use to engage with luxury brands?
- Which factors have utmost importance in choosing a luxury brand for apparel, footwear, accessories, jewelry or watches?
- Brand value of Gucci worldwide from 2016 to 2019 (in million U.S. dollars)
- Retail value of the imported luxury brands market in Japan from 2009 to 2018 (in trillion Japanese yen)
- When buying in store, what is most important to you?
- Share of individuals who think expensive brands represent their aspirations in life across India in 2017, by gender
- Share of Americans who bought premium or luxury items in 2018, by income
- Retail revenues of the Italian jewelry company Damiani Group from 2013 to 2017 (in million euros)
- Revenues of the Italian jewelry company Damiani Group between 2014 and 2017, by geographical area (in 1,000 euros)
- Sales value of manufactured watches, clocks and parts in Malaysia from 2012 to 2018 (in billion Malaysian ringgit)
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