Major online luxury retail WeChat mini-programs based on MAUs in China 2020

Published by
Xin Ou,
Feb 27, 2024
As of December 2020, the Italian luxury brand Bulgari had over two million monthly active users in China on its WeChat Mini Program platform. Chow Tai Fook, a jewelry brand from China, ranked third with around 1.1 million monthly active users.

Monthly active users of leading WeChat mini-programs in luxury goods retail sector in China as of December 2020 (in millions)

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Release date

January 2021

Region

China

Survey time period

December 2020

Supplementary notes

Values have been rounded.

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