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Leading luxury brands ranked by number of Instagram followers as of February 2017 (in millions)

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Number of Instagram followers in millions
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About This Statistic

This statistic presents a ranking of leading luxury brands on Instagram as of February 2017, based on the number of followers. As of the surveyed period, Louis Vuitton was ranked second with 14.8 million followers. Chanel was ranked first with 18.1 million followers.


Luxury brands on Instagram – additional information

As one of the leading social networks worldwide, Instagram is an important platform for brands. The photo-sharing social network service offers opportunities for brands to reach the public, manage its reputation, and positively shape the discussion about products. Instagram is also powerful platform for celebrity endorsements, considering singers such as Selena Gomez, Taylor Swift and Beyoncé, and television personalities and socialites Kim Kardashian and Kylie Jenner are some of the most followed Instagram accounts worldwide.

Aware of this opportunity, brands are strengthening their presence in this social media platform to engage the community. In this context, Instagram has proven to be particularly valuable for fashion and beauty brands. Nearly all fashion, beauty, watches and jewelry brands have an Instagram profile. Beauty and fashion brands are also starting to invest on Snapchat, another visual-driven social network, as more than half of these brands have a Snapchat profile as of March 2016.

Instagram is also quite popular amongst luxury brands. The French high-fashion powerhouse Chanel is the leading luxury brand on Instagram, with 18.1 million followers as of February 2017. Chanel leads the industry on YouTube as well, as the brand has the highest number of YouTube channel views amongst the global beauty brands. Louis Vuitton, known for its signature luxury bags and luggage, is the second most followed luxury brand on Instagram – 14.8 million followers as of February 2017. With 13.7 million followers on Instagram, Dior ranks third. Dolce & Gabbana, Gucci, Prada, Michael Kors and Louboutin also have a strong presence in the platform, as all these luxury brands have over eight million followers on Instagram.

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