Online luxury shopping by age North America 2023

In the third quarter of 2023, 72 percent of North American luxury shoppers aged between 18 and 39 used computers and laptops for their online luxury purchases in the past 12 months, marking a significant increase from previous quarters. The use of online channels via computers and laptops was also prevalent among affluent consumers aged over 40. Approximately 80 percent of older consumers purchased luxury goods and services via this channel.

Share of affluent consumers purchasing luxury brands and services via computers and laptops in North America from 3rd quarter 2018 to 3rd quarter 2023, by age group

Characteristic	18 - 39	40+
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Release date

October 2023

More information

Region

United States

Survey time period

Q3 2018 to Q3 2023

Number of respondents

151 respondents

Age group

18 years and older

Special properties

Affluent and High Net Worth Individuals

Supplementary notes

This question was phrased by the source as follows: "Within the past 12 months, how have you purchased luxury brands or services?"

The survey for the most recent quarter took place between August - September 2023.

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