Influencers endorsing products purchased by consumers Indonesia 2023, by age group

Type of influencers whose endorsed products were purchased by consumers in Indonesia as of May 2023, by age group

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Release date

June 2023



Survey time period

May 11 to 31, 2023

Number of respondents

5,699 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "What type of influencer endorsed the product that you purchased?"

Figures have been rounded

Age group breakdowns:
16-24 years: 1,498 respondents
25-34 years: 2,463 respondents
35-44 years: 1,281 respondents
45-54 years: 376 respondents
55+ years: 81 respondents

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