Global e-commerce referral traffic and GMV 2018, by medium

Distribution of global online retail website referral traffic and GMV as of 1st half 2018, by medium

by J. Clement, last edited Mar 6, 2019
Global e-commerce referral traffic and GMV 2018, by medium This statistic presents the distribution of global online retail website referral traffic and GMV in the first half of 2018, sorted by medium. During the measured period, direct traffic accounted for 57 percent of visits and 73 percent of e-retail GMV.
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Distribution of global online retail website referral traffic and GMV as of 1st half 2018, by medium

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VisitsGMV
Direct57%73%
Search29%16%
Other9%10%
Social5%1%
VisitsGMV
Direct57%73%
Search29%16%
Other9%10%
Social5%1%
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by J. Clement, last edited Mar 6, 2019
This statistic presents the distribution of global online retail website referral traffic and GMV in the first half of 2018, sorted by medium. During the measured period, direct traffic accounted for 57 percent of visits and 73 percent of e-retail GMV.
Show more
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