What is your company's main reason for using social media?

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Share of companies
Marketing platform30%
Closer ties to the customer28%
Increasing the level of recognition24%
Revenue increase10%
Target group oriented approach6%
Customer support1%
© Statista 2017

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About This Statistic

This statistic shows the results of a survey on the reasons for using social media platforms among companies in Germany in 2015. During the survey period it was found that 10 percent of responding companies stated that increasing their revenue was one of their main reasons for the usage of social media.

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