Reasons for using social media by online retailers in Germany 2015-2016

This statistic shows the results of a survey on the reasons for using social media platforms among companies in Germany in 2015 and 2016. During the 2016 survey period it was found that 13 percent of responding companies stated that increasing their revenue was one of their main reasons for the usage of social media.

What is your company's main reason for using social media?

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Release date

June 2016



Survey time period

2015 and 2016

Number of respondents

130 respondents

Age group

Special properties

online retailers

Method of interview

Online survey

Supplementary notes

The original German survey question was phrased by the source as follows: "Was ist der Hauptgrund für die Anwendung von Social Media in Ihrem Unternehmen?"

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