What is your company's main reason for using social media?

Reasons for using social media by online retailers in Germany 2015-2016 This statistic shows the results of a survey on the reasons for using social media platforms among companies in Germany in 2015 and 2016. During the 2016 survey period it was found that 13 percent of responding companies stated that increasing their revenue was one of their main reasons for the usage of social media.
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20152016
Marketing platform30%30%
Closer ties to the customer28%20%
Increasing the level of recognition24%20%
Target group oriented approach6%15%
Revenue increase10%13%
Customer support1%1%
20152016
Marketing platform30%30%
Closer ties to the customer28%20%
Increasing the level of recognition24%20%
Target group oriented approach6%15%
Revenue increase10%13%
Customer support1%1%

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Description Source More information
This statistic shows the results of a survey on the reasons for using social media platforms among companies in Germany in 2015 and 2016. During the 2016 survey period it was found that 13 percent of responding companies stated that increasing their revenue was one of their main reasons for the usage of social media.
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Release date
June 2016
Region
Germany
Survey time period
2015 and 2016
Number of respondents
130 respondents
Age group
Special properties
online retailers
Method of interview
Online survey
Supplementary notes
The original German survey question was phrased by the source as follows: "Was ist der Hauptgrund für die Anwendung von Social Media in Ihrem Unternehmen?"

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