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Reasons for using social media by online retailers in Germany 2015-2016

What is your company's main reason for using social media?

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Sources

Release date

June 2016

Region

Germany

Survey time period

2015 and 2016

Number of respondents

130 respondents

Age group

Special properties

online retailers

Method of interview

Online survey

Supplementary notes

The original German survey question was phrased by the source as follows: "Was ist der Hauptgrund für die Anwendung von Social Media in Ihrem Unternehmen?"

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