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Weekly reach of BVoD in Finland 2020, by age group

Published by J. Clausnitzer, Jul 5, 2021
Every fourth Finn used broadcaster video-on-demand (BVoD) services weekly, according to the TV panel survey conducted during 2020. Weekly BVoD reach was highest in the age group of 45 to 64 years, of which 31 percent used BVoD services. Younger respondents aged 25 to 44 years and 15 to 24 years were almost identically active BVoD users in Finland.

Weekly reach of broadcaster video-on-demand services (BVoD) in Finland in 2020, by age group

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Source

Release date

January 2021

Region

Finland

Survey time period

2020

Number of respondents

2,300 respondents

Age group

3 years and older

Special properties

Broadcaster VoD to tagged players (Yle Areena-, Mtv-palvelu/C More and Ruutu/Ruutu+); TotalTV measurement*

Method of interview

Panel survey

Supplementary notes

* TotalTV measurement expands TV audience measurement to include Yle Areena, mtv-palvelu, and Ruutu viewing with more granularity.

The source adds the following information: "The measurement is carried out by Finnpanel and Kantar Media. Census data is currently provided by Adobe and Sanoma."

"TotalTV measures viewing on all devices, including mobile devices. The measurement combines data from panel households with video measurements from TV companies."

The results have been weighted to represent the entire population.

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