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Weekly reach of BVOD in Finland 2021, by age group

Published by J. Clausnitzer, Aug 2, 2022
Every third Finn used broadcaster video-on-demand (BVOD) services weekly, according to the TV panel survey conducted during 2021. Weekly BVoD reach was highest in the age group of 25 to 44 years, of which 38 percent used BVoD services. Younger respondents aged 15 to 24 years and 45 to 64 years were almost identically active BVoD users in Finland.

Weekly reach of broadcaster video-on-demand services (BVOD) in Finland in 2021, by age group

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Source

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Release date

January 2022

Region

Finland

Survey time period

2021

Number of respondents

2,200 respondents

Age group

3 years and older

Special properties

Broadcaster VOD to tagged players (Yle Areena-, Mtv-palvelu/C More and Ruutu & Ruutu+)

Method of interview

Panel survey

Supplementary notes

Panel of 1,000 households, including 2,200 individuals

The results have been weighted to represent the entire population.

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