Monthly reach of BVOD and AVOD services in the UK 2017-2021

Published by
Julia Stoll,
Aug 29, 2023
As of the first quarter of 2021, the most popular broadcaster video-on-demand (BVOD) service in the United Kingdom was BBC iPlayer, with a monthly reach of 57 percent. However, while other BVOD and ad-supported services recorded an increase from the third quarter of 2020 to the first quarter of 2021, the popularity of BBC iPlayer seemed to decline. The most used international AVOD service in the UK was Pluto TV, followed by free ad-supported streaming television platform The Roku Channel.

Monthly reach of selected broadcaster and ad-supported video-on-demand services in the United Kingdom from 1st quarter 2017 to first quarter 2021

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Release date

August 2021

Region

United Kingdom

Survey time period

Q1 2017 to Q1 2021

Number of respondents

2,000 respondents

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

Missing figures were not provided by the source.

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Overview

6

Subscription video-on-demand

5

Ad-supported streaming

6

Market leaders

8

Consumer behavior

6

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