Vietnam: share of people wanting to quit at least one social media app by generation 2020

According to a survey among internet users conducted in Vietnam by Decision Lab in the fourth quarter of 2020, 71 percent of respondents in Generation Z wanted to quit at least one social media app. In the same period, around 67 percent of respondents in this group used a minimum of four social media apps..

Share of people wanting to quit at least one social media app in Vietnam as of 4th quarter of 2020, by generation

Characteristic	Share of respondents
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Release date

March 2021

More information

Region

Vietnam

Survey time period

Q4 2020

Number of respondents

884 respondents

Age group

16-60 years

Special properties

among internet users nationwide

Supplementary notes

Original question: “Which apps do you ever have an intention to quit?”

According to the source, Generation X are people born between 1960 and 1980, Generation Y are those born between 1981 and 1996, and Generation Y are those born between 1997 and 2005.

Number of respondents among Generation X: 132
Number of respondents among Generation Y: 257
Number of respondents among Generation Z: 495

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