Leading active social media apps among consumers Vietnam in Q3 2023, by generation

Penetration rate of leading social media apps among internet users in Vietnam as of 3rd quarter of 2023, by generation

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Release date

December 2023



Survey time period

Q3 2023

Number of respondents

1,593 respondents

Age group

18-63 years

Special properties

among internet users nationwide

Method of interview

Online panel

Supplementary notes

Original question: “Which of the following social media platforms are you using? (Choose all that apply)”

According to the source, Generation X are people born between 1960 and 1980, Generation Y are those born between 1981 and 1996, and Generation Z are those born between 1997 and 2005.

Number of respondents:
Gen X = 387
Gen Y = 677
Gen Z = 529

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