U.S. online user social commerce penetration 2018-2019, by age group

As of October 2019, it was found that 47 percent of U.S. internet users aged 18 to 34 years had purchased an item online after clicking on it on social media. This age group had the highest social commerce engagement rate amongst all online users in the United States. The total social commerce penetration rate among U.S. internet users was 31 percent.

Share of internet users in the United States who have engaged in social commerce in October 2019, by age group

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

December 2019


United States

Survey time period

December 2018 and October 2019

Age group

18 years and older

Supplementary notes

Use regularly OR have used before, but don't use regularly

Social commerce is defined as clicking on an item viewed on social median then buying that item online

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "E-commerce in the United States"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.