Leading online purchasing mindsets and scenarios worldwide 2018

This statistic presents the most common online shopping mindsets and scenarios according to online shoppers worldwide in 2018. During a survey of global shoppers, it was found that 61 percent of buying behavior fell into the mindset of shoppers already knowing which brand they wanted to buy. A total of 46 percent of shopping scenarios included shoppers knowing which brand and which specific product they wanted, such as a particular sneaker model from a specific brand. Only 39 percent of purchases were brand agnostic, highlighting the importance of brand loyalty during the shopping process.

Most common online shopping mindsets and scenarios according to online shoppers worldwide in 2018

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Source

Release date

October 2018

Region

Worldwide

Survey time period

2018

Number of respondents

13,022 respondents

Supplementary notes

The source does not provide an exact date or type of survey.
The study is based on surveys of more than 13,000 consumers in 12 markets, combined with surveys of 650 retailers in the US, UK and Australia.

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