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Leading online purchasing mindsets and scenarios worldwide 2018

Most common online shopping mindsets and scenarios according to online shoppers worldwide in 2018

by J. Clement, last edited Apr 3, 2019
Leading online purchasing mindsets and scenarios worldwide 2018 This statistic presents the most common online shopping mindsets and scenarios according to online shoppers worldwide in 2018. During a survey of global shoppers, it was found that 61 percent of buying behavior fell into the mindset of shoppers already knowing which brand they wanted to buy. A total of 46 percent of shopping scenarios included shoppers knowing which brand and which specific product they wanted, such as a particular sneaker model from a specific brand. Only 39 percent of purchases were brand agnostic, highlighting the importance of brand loyalty during the shopping process.
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Most common online shopping mindsets and scenarios according to online shoppers worldwide in 2018

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