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Leading online purchasing platforms based on shopper mindset worldwide 2018

Distribution of online purchases based on global online shopper mindset in 2018, by platform

Leading online purchasing platforms based on shopper mindset worldwide 2018 This statistic presents the most common types of online shopping platforms based on online shopper mindset worldwide as of 2018. During a survey of global shoppers it was found that brand agnostic, "just browsing" purchases from online retailers and brands only accounted for seven percent of online purchases, while online marketplaces generated 11 percent of total purchases in this shopper mindset.
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Distribution of online purchases based on global online shopper mindset in 2018, by platform

Purchase from online retailers & brandsPurchase from online marketplaces
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Purchase from online retailers & brandsPurchase from online marketplaces
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This statistic presents the most common types of online shopping platforms based on online shopper mindset worldwide as of 2018. During a survey of global shoppers it was found that brand agnostic, "just browsing" purchases from online retailers and brands only accounted for seven percent of online purchases, while online marketplaces generated 11 percent of total purchases in this shopper mindset.
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