Leading app categories accessed before shopping online in the U.S. 2017

Published by
Stephanie Chevalier,
May 4, 2022
This statistic presents the most common app categories accessed by online shoppers before shopping online in the United States as of December 2017. According to the findings, the most common app category accessed by online shoppers prior to shopping online were shopping apps, which had a recorded access value of 23.3 percent. Communication and social apps ranked second with a 19.7 percent usage reach prior to shopping device sessions.

Most common app categories accessed before shopping device sessions in the United States as of December 2017

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In cooperation with
Verto Analytics
Release date

February 2018

Region

United States

Survey time period

December 2017

Age group

18 years and older

Supplementary notes

Online shopping defined as any engagement with a property or platform included in the e-commerce category, such as a website or app.

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