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Most common app categories accessed before shopping device sessions in the United States as of December 2017

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Leading app categories accessed before shopping online in the U.S. 2017 This statistic presents the most common app categories accessed by online shoppers before shopping online in the United States as of December 2017. According to the findings, the most common app category accessed by online shoppers prior to shopping online were shopping apps, which had a recorded access value of 23.3 percent. Communication and social apps ranked second with a 19.7 percent usage reach prior to shopping device sessions.
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Description Source More information
This statistic presents the most common app categories accessed by online shoppers before shopping online in the United States as of December 2017. According to the findings, the most common app category accessed by online shoppers prior to shopping online were shopping apps, which had a recorded access value of 23.3 percent. Communication and social apps ranked second with a 19.7 percent usage reach prior to shopping device sessions.
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Release date
February 2018
Region
United States
Survey time period
December 2017
Age group
18 years and older
Supplementary notes
Online shopping defined as any engagement with a property or platform included in the e-commerce category, such as a website or app.

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