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Leading app categories accessed before shopping online in the U.S. 2017

Most common app categories accessed before shopping device sessions in the United States as of December 2017

by J. Clement, last edited Aug 22, 2019
Leading app categories accessed before shopping online in the U.S. 2017 This statistic presents the most common app categories accessed by online shoppers before shopping online in the United States as of December 2017. According to the findings, the most common app category accessed by online shoppers prior to shopping online were shopping apps, which had a recorded access value of 23.3 percent. Communication and social apps ranked second with a 19.7 percent usage reach prior to shopping device sessions.
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Most common app categories accessed before shopping device sessions in the United States as of December 2017

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