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Impact of free shipping on the decision to purchase online in the U.S. 2012- 2017

This statistic displays the impact of free shipping on consumers' decisions to purchase online in the United States between 2012 and 2017. During the November 2017 survey, 73 percent of respondents stated that free delivery greatly impacts their decision to purchase an item online.

When ordering an item for delivery, how does the choice of free shipping impact your ordering decision?

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Release date

March 2018


United States

Survey time period

2012 to 2017

Number of respondents

1,015 respondents

Special properties

cross-section of consumers in every region of the U.S.

Supplementary notes

2012 data gathered in March 2012.
2014 data gathered in August 2014.
2016 data gathered in April 2016.
2017 data gathered in November 2017.
Survey method and age of respondents not stated by the source.

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Statistics on "Online shopping behavior in the United States"

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