In May 2020, a survey found out how U.S. consumers purchased private label products, by age group. 61 percent of individuals between 18 and 34 years olds stated that they regularly compared prices between name and store brands. Even more consumers aged over 55 years reported to do so (72 percent).
Shopping habits among private label products' consumers in the U.S. in 2020, by age group
This question was phrased by the source as follows: "How much do you agree with these statements about shopping for STORE/PRIVATE LABEL BRAND groceries or household goods?".
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Integer Group. (June 1, 2020). Shopping habits among private label products' consumers in the U.S. in 2020, by age group [Graph]. In Statista. Retrieved July 01, 2022, from https://www.statista.com/statistics/1236375/consumers-shopping-behavior-with-private-label-products-united-states/
Integer Group. "Shopping habits among private label products' consumers in the U.S. in 2020, by age group." Chart. June 1, 2020. Statista. Accessed July 01, 2022. https://www.statista.com/statistics/1236375/consumers-shopping-behavior-with-private-label-products-united-states/
Integer Group. (2020). Shopping habits among private label products' consumers in the U.S. in 2020, by age group. Statista. Statista Inc.. Accessed: July 01, 2022. https://www.statista.com/statistics/1236375/consumers-shopping-behavior-with-private-label-products-united-states/
Integer Group. "Shopping Habits among Private Label Products' Consumers in The U.S. in 2020, by Age Group." Statista, Statista Inc., 1 Jun 2020, https://www.statista.com/statistics/1236375/consumers-shopping-behavior-with-private-label-products-united-states/
Integer Group, Shopping habits among private label products' consumers in the U.S. in 2020, by age group Statista, https://www.statista.com/statistics/1236375/consumers-shopping-behavior-with-private-label-products-united-states/ (last visited July 01, 2022)
