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Frequency of purchasing private label items in the grocery store in the U.S. in 2017

Consumers' private label item purchase frequency on a normal shopping trip in grocery stores in the United States in 2017

by Jan Conway, last edited Jul 12, 2018
Frequency of purchasing private label items in the grocery store in the U.S. in 2017 This statistic shows consumers' private label item purchase frequency on a normal shopping trip in grocery stores in the United States in 2017. In 2017, 70 percent of respondents said that they usually buy at least a few private label items on a shopping trip, whereas only ten percent stated that they never buy private label items.
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Consumers' private label item purchase frequency on a normal shopping trip in grocery stores in the United States in 2017

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Statistics on "Food retail in the United States"
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