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In-store shopping days on Thanksgiving and Thanksgiving weekend in the United States in 2017, by day

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Brick-and-mortar: Thanksgiving weekend's peak shopping days 2017 This statistic presents U.S. consumers' plans regarding their shopping behavior in a physical store on Thanksgiving and Thanksgiving weekend. During a November 2017 survey it was found that 70 percent of respondents were planning to shop in brick-and-mortar stores on Black Friday.
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Share of respondents**
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Share of respondents**
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Description Source More information
This statistic presents U.S. consumers' plans regarding their shopping behavior in a physical store on Thanksgiving and Thanksgiving weekend. During a November 2017 survey it was found that 70 percent of respondents were planning to shop in brick-and-mortar stores on Black Friday.
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Release date
November 2017
Region
United States
Survey time period
November 8 to 10, 2017
Number of respondents
781 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
* The sample has a margin of error of plus or minus three percentage points.
** Among in-store weekend shoppers.

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